Company Info

For over 27 years the William Michael Agency aka WMA Rochester has been the premier agency in the Upstate New  York market. It is a full service agency representing women, men and children for print, fashion shows, feature films, television and industrial videos. WMA Rochester stands alone as a industry leader  providing a professional management resource for both experienced and new talent. With principle offices located in Rochester, New York and market coverage in Albany, Buffalo and Syracuse, WMA Rochester has worked with a myriad of clients, industry professionals, and all types of projects. When it comes to aspiring talent, the management team at WMA Rochester has represented and guided its models and actors to successful working careers in New York, Los Angeles and Miami. 

Combined with a solid reputation and years of professional industry experience both in management and performance, WMA Rochester's team is providing new levels of professional career advancement services to talent who are looking for an agency that knows the industry and gives honest answers. WMA Rochester is a place where industry professionals and talent meet to find opportunity, information and a host of new services. From the emerging to the experienced talent. WMA Rochester boasts an agency where talent are available locally and from a national network of represented talent. Thanks to the consistent quality of models and actors, WMA Rochester has become a destination for agency scouts from around the world. Working with the top agencies nationally and internationally we not only launch a career, we manage it. Renowned for having some of the most experienced and knowledgeable agents in the industry, WMA Rochester turns new faces into stars. For the benefits industry professionals, WMA Rochester spends hours to insure that talent are properly pre-screened, evaluated and are either highly trained professionals or are on their way to becoming a WMA Rochester professional.

Rochester was one of America's first "boomtowns" and rose to prominence initially as the site of many flour mills located on the Genesee River, then as a major manufacturing hub. Rochester is now an international center of higher education, as well as medical and technological development. The region is known for many acclaimed universities, and several of them (notably the University of Rochester and the Rochester Institute of Technology) are nationally renowned for their research programs. In addition, Rochester has been and continues to be the site of many important inventions and innovations in consumer products. The Rochester area is currently home to corporations such as Kodak, Bausch & Lomb and Xerox that conduct extensive research and manufacturing in the fields of industrial and consumer products. The Rochester metropolitan area is the second largest regional economy in New York State.

Meet Our Team!

Marlene Casamento

Talent Coordinator

Marlene comes to WMA Rochester with years of experience in the entertainment industry. As Talent Coordinator, Marlene is responsible for scouting, talent evaluation and adding new talent to the WMA roster. Marlene's experience is noteworthy with industry credits including principle roles on General Hospital, The Young and the Restless and playing supporting roles in many other TV shows. She's been in calendars and posters with Farah Fawcett, in magazines as some of the most beautiful celebrities and many other industry credits including theatre productions and beauty pageant titles, just to name a few. She loves time at the ocean, loves to play pool, likes to dance, loves music of all kinds and has many friends in the entertainment industry.

Heather Yassick

Instructor/Coach

Heather has been with WMA Rochester for over 8 years as a model and instructor/coach. Her many years of training and performance in theatre, film, modeling and television have given her the experience and knowledge of what it takes to excel in the industry and she shares this with her students. Her ability to mold and shape students is unparalleled. Heather gives her all to students who are open to learning the craft. She guides, councils and gives students a path on which grow. When Heather is not performing or teaching, she loves to sing and attend live shows. Charming, witty and a joy to be around, Heather is a favorite among students, models and our staff. When you've had the pleasure of spending time with Heather either in her class or just in a casual conversation, you'll be smiling for sure afterwards.